Shif to Chic
A lot of women today search for fulfillment, and for some a work in the field of clothing and styling was always an inner wish.
Shifrit Aviv did this road by herself, and after alot of years in this area she established her styling center "Shif to Chic", that teach other women how to become a professional stylist.
We've created three short doco videos that targeted for new audoence that love styling and can impress by women who did it.
2 doco-testimonals videos, that combine interview and self shooting.
1 Hero Journey video of Shifrit.
Director: Dotan Gur. Videographer: Moran Ariel. Participants: Ofri Aldorati, Karin Tsadok, Shifrit Aviv.